
The donor recruiters may be of three types:
- Those who would like to organise blood donation camps in their place of work or their locality once or twice a year.
- Those who would work as full-time staff within the transfusion service.
- Those who would work closely with blood transfusion service as honorary trained volunteers on their own of on behalf of any social welfare organisation.
- To build up a general awareness campaign and spread the message of voluntary blood donation deep down in the community.
- To recruit new donors and expand the donor base.
- To retain donors and make them regular donors.
- To organise outdoor blood donation camps.
- To maintain a panel of rare group and on call donors.
- To maintain liaison with donors, donor organization and blood banks
- To assist in relieving emergency and shortage blood..
The following are considered as qualities of Donor Motivators.

- Compassion and Empathy
- Understanding
- Patience
- Polite and pleasant personality
- Imagination and Innovation
- Enthusiasm
- Strong motivation, conviction and dedication.
- Knowledge of blood, donation and transfusion service
- Competence in public relations
- Communication skill.
service in:
- Donor recruitment
- Donor retention
- Donor recognition
- Donor counselling
- Organising camps
- Record keeping
- Planning IEC materials
- Evaluation of programmes launched.
Knowledge of the land and the people, ability to understand the psychology of non-donors and knowledge of blood and blood banking practice are essential for blood donor motivators.
Motivators can develop themselves by self study or library work or through observation in blood bank and blood donation camps. Those who have neither time nor facilities to develop themselves may avail themselves of the facilities of the structured workshop/training programme.
It is not difficult to develop faculty members for such training programmes of any region through training and workshops by inducting people from different disciplines, having good communication skill. They should be blood donors and must have seen recruitment programme blood donation camps. They must have direct knowledge of local blood bank (s) through visits and interaction. people from the field of bioscience,
social science, management science, transfusion medicine, blood banking, haematology, pathology, medicine, surgery, education, journalism, public relations, theology, history, philosophy. literature may be groomed for this work through orientation programmes and teachers guidebooks prepared by experts in the field.
After training, the motivators should be able to:
- Have an understanding of the basics of blood science and science of blood donation. Gather correct information and facts about blood donation and other related matter of the region.
- Learn the techniques of motivating people to donate blood.
- Earn competence in conducting motivational meetings and organising blood donation camps.
- Develop skills in preparing materials for blood donor recruitment.
- Apply all knowledge and experience so gained for the cause.
They must acquire a good concept on the principles and strategies of donor recruitment appropriate for the region. They must be competent to answer all possible questions that may crop up in donor motivation sessions.
Curricula or the training modules have to be designed to meet all these needs. Designing curriculum requires expertise. Each curriculum must have clearly spelt out objectives and duration of the programme would depend on the background of the trainees, their assimilation power and depth of the content. All training modules should be evaluated and modified with time to meet the need of the era.
Pretested training modules for blood donor motivators used by the Association of Voluntary Blood Donors. West Bengal appended in the annexure may be used for training of donor motivators. However, this is just a guide line. This may be modified to suit the need of the trainees.
“A student acquires a quarter of his knowledge from his teacher, another quarter from his own intelligence, the third quarter from his co-students and the last quarter in course of time from experience”.
-MAHABHARATA
“Knowledge is not something to be packed away in some corner of our
brain, but what enters into our being, colours our emotion, haunts our soul,
and is as close to us as life itself”.
- Dr Saruapalli Radhakrishnan
Why should I donate Blood?
Blood is the part of life that is given to those who need it by those who have the resource to satisfy the need. The love of fellow human and a desire to share something of oneself is what singles out a blood donor from the others. Emergencies occur every minute. For each patient requiring blood, it is an emergency and the patients could have set back if blood is not available.
Your blood donation may be even more special than you realize.
A single donation from you can help one or more patients. This is possible because whole blood is made up of several useful components. These components perform special functions in your body and in the body of patients who receive your blood. The various blood components are Red Blood Cells, White Blood Cells, Platelets, Plasma and selected Plasma Proteins. Each of these components can be separated from your donated volume of blood and transfused into a specific patient requiring that particular component. Thus, many can benefit from one unit of blood.